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THE WORLD'S MOST SPECIAL COFFEE
Only the best and freshest coffee beans go into each cup of exquisite Trung Nguyen Coffee. Passionately created using the latest European technology, Trung Nguyen Coffee is now available in more than 50 countries worldwide, receiving tremendous response from cities like New York, London, Berlin, Paris and Beijing.

Truly a Vietnamese iconic brand, Trung Nguyen Coffee is the government’s choice for international conferences, meetings and symposia. It is commonly given by the Cultural Affairs Ambassador as a token to foreign leaders, further attesting to the heritage of Trung Nguyen Coffee as a truly global brand.
 
King of Spain - Julian Carlos. He has a passion of Trung Nguyen Weasel Coffee and usually enjoys it in his yatch. Weasel coffee is among his best favorite collection of single-served helicopter, yatche, Rolls-Royce Phantom IV (1958), Maybach, and recent Audi RS6.   King of Sweeden - Carl XVI Gustaf - loves Trung Nguyen Weasel coffee from a business trip to Vietnam. Since then, Weasel coffee has been a favorite drink of him.
     
 
The only stage showcasing Vietnam’s unique coffee culture to the world.
 
Ladies also love Trung Nguyen Coffee. Shown here enjoying their cups of coffee are delegates of the Mrs. World and Miss Earth pageants.
     
 
National leaders’ portraits made of coffee beans – Unique in the world!
  
Weasel - Coffee heritage. The only in Trung Nguỵen.
     
 
Coffee of The World – The World of Coffee
  
The Only Chain dedicated to coffee, Specially for coffee
 
Coffee spirit
Despite its overwhelming success, Trung Nguyen Corporation is not resting on its laurels. The organization ceaselessly strives for bigger aspirations, challenging itself with bigger goals and missions. This initiative is evident across all levels of the organization – new formulae are invented, creative solutions are made and skillful innovations are pursued, in order to make the world’s best coffee for the enjoyment of coffee lovers worldwide.

VIETNAM’S ECONOMIC PHENOMENON IN 2ND HALF OF THE 20TH CENTURY

The phenomenal rise of Trung Nguyen Corporation in an economically-challenged country like Vietnam is astounding, making it the subject of study of different economists and experts. The company’s achievements and initiatives, particularly on sustainable development, are far-reaching, impacting not only the regional but also the global coffee industry.
     
 
“Trung Nguyen is making a revolution in coffee and (it) will change the world. I have been waiting 30 years for this. I’m in! I’m in!” - American Market Researcher and Psychophysicist Howard Moskowitz PhD
 
“Coffee power is Vietnam’s soft and smart power.” - Former Dean of Harvard University’s John F. Kennedy School of Government and co-founder of Neoliberalism theory of International Relations Joseph Nye
     
 
 
 
“Trung Nguyen had different strategies.” –Harvard Business School Professor and Award-winning Book Author Michael Porter  
     
 
Top executives from Wall Street flanked by Trung Nguyen Corporation’s Management Team
  “Trung Nguyen is the first to bring coffee to a new era”. – Ambassador of Israel .
     
 
“I am very happy tonight because this is the first time I have ever enjoyed coffee in the right time and at the right place after more than 30 years of serving the coffee industry and over 4 years as President of ICO.” - President of International Coffee Organization Jose Sette
“Coffee Culture is Vietnamese coffee’s important strategy for conquering the world.” - Former Head of World Institute of Economics and Politics Vo Dai Luoc
     
 
Special Advisor to ASEAN Secretary General Sumana Rajarethman expressed support to the Seven (7) Initiatives by Trung Nguyen Chairman Vu. .
   Trung Nguyen Chairman Vu with Roberto Oliveira Silva, Head of the Department of Coffee, Ministry of Agriculture of Brazil
     
 
Trung Nguyen Chairman Vu with Mr. Andrey Kovtun, Russian Ambassador to Vietnam
 
Indian Ambassador Ranjit Rae
     
 
Australian Consul General Graeme Swift
 
US Consul General to Ho Chi Minh City Le Thanh An y
     
 
Indonesian Ambassador in Vietnam
  
Ambassador of Greece to Vietnam Ms. Rose Ieremia
     
 
Australian Consul General Graeme Swift and Dutch Consul General Jos Schellaars  
Indian Consul General Abhay Thakur
     
 
“Let me join, albeit a small part of it…” - General Manager of Neuhaus Neotec Gustav Luhrs  
Former Director of Jens Burg Museum Stefan Craack. Located in Germany, Jens Burg Museum is the world’s biggest coffee museum.
     
 
Stanford MBA students visited Trung Nguyen Corporation on December 2010
 
Virginia University MBA students’ visit to Trung Nguyen Corporation on January 2011.
     
Trung Nguyen Corporation has been featured in various international news and current affairs programs in CNN, BBC, Associated Press, Reuters and Bloomberg.
 
 
"COFFEE of The WORLD – The WORLD of COFFEE"
Our aspiration is to create a COFFEE SANCTUARY for coffee lovers of the world to converge and immerse themselves in a unique coffee culture. Located in Buon Ma Thuot Province in Vietnam, the Coffee Sanctuary is an integrated complex composed of plantations, R&D center, factory, resort, spa and coffee museum.
 
Basaltic stones in the Coffee Sanctuary come from the Vietnamese Highlands. Due to their massive sizes, it took years for the stones to be moved from the Highlands to the Coffee Sanctuary in Buon Ma Thuot Province.
 

On September 9, 2010, a collection of 10,000 coffee-related items from Jens Burg Museum were handed over to Trung Nguyen Corporation. The collection now forms part of the Trung Nguyen Coffee Museum.
     
 
"The nha-dai in Trung Nguyen’s Coffee Santuary. The nha-dai, which means long house, is a common fixture in Vietnam’s Central Highlands.
 
A collection of tools commonly used by Central Highlanders
     
 
 

The Coffee Sanctuary will serve as a “Mecca” for the coffee lovers and enthusiasts of the world to get together and immerse in the unique coffee culture. It will serve as the platform of Trung Nguyen’s Coffee Philosophy, embodying its ideals, beliefs and ideologies.