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Case study: Trung Nguyên coffee by Financial Times
Most of the brand’s appeal is to niche markets, to consumers interested in exotic coffees and, especially in the US, to visitors to Vietnam who have seen the brand there.
 
Massachusetts Institute of Technology (MIT) Director wishes to contribute to Trung Nguyen Coffee Academy
On March 22, Professor Stephen J. Sacca – Director of MIT – visited and worked with Trung Nguyên.