On June 16, 1996, Dang Le Nguyen Vu founded Trung Nguyen in Buon Ma Thuot city – Vietnam’s coffee capital. The initial capital investments consisted of only an old bike, unwavering faith and strong will of youth as well as a genuine desire to build a famous coffee brand, bringing the flavor of Vietnamese coffee to all corners of the world.
The opening of the first coffeehouse in Ho Chi Minh City was the first step in the formation of Trung Nguyen coffee shop chain in cities throughout Vietnam and in other countries of the world.
Announcing the new slogan “Explore creative inspiration”, Trung Nguyen won the love of consumers across the country for its exceptional coffee that had been extracted from the finest quality coffee beans, using advanced technology and unique inimitable oriental formulas, and blended with an intense passion for coffee.
On November 23, 2003, G7 instant coffee was introduced in the “G7 Instant Coffee Festival” at Reunification Palace which attracted thousands of participants. The highlight of the festival was the blind test asking participants to pick out their favorite instant coffee between G7 and a world’s leading brand of instant coffee. In the end, G7 won with 89 per cent of votes.
In line with the company’s “Dominate domestic markets – Conquer the world market” course, Trung Nguyen established its Singapore office with a view to turning this market into a base for both its regional market expansion in ASEAN and its conquest of global markets.
Trung Nguyen coffee products are exported to over 60 countries around the globe, especially the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc.
Trung Nguyen Coffee is the number one brand in Vietnam with the largest number of coffee consumers. It is estimated that 11 out of 17 million Vietnamese households purchase Trung Nguyen coffee products.