On 11 March 2011, the world’s top coffee experts, industry leaders and scholars converged in Trung Nguyen’s Coffee Village to hold a series of coffee talks. Dubbed as the “Coffee Spirit”, the event aimed to share Trung Nguyen’s vision in developing the global coffee industry, express its commitment in working with its partners and advisors and generate support from the world’s top coffee experts. The entire event was spearheaded by Trung Nguyen Corporation Chairman, Mr. Dang Le Nguyen Vu.

One of the attendees was Mr. Gustav Luhrs, Chairman of NeuHaus Neotec, the world’s leading technology company for the coffee and cacao industry. The technology provider pledged to support Trung Nguyen’s initiative in spearheading the developments in the global coffee industry.




“Let me join, albeit a small part of it…” - General Manager of Neuhaus Neotec Gustav Luhrs


Former Vietnamese President, Madam Nguyen Thi Binh and Deputy Director of Central Instritute of Economic Research and Management Mr. Vo Tri Thanh visited the Trung Nguyen Coffee Village.


Trung Nguyen Chairman Vu with Mr. Andrey Kovtun, Russian Ambassador to Vietnam

On March 11 evening, a convergence of Vietnamese and world’s quintessence – the world’s top scholars, professors, and more than 20 ambassadors from various countries converged to share their passion of coffee towards coffee spirit of the coffee world at Coffee Village.

Left:
- Prof. Thai Quang Trung: "You are enjoying time and space of happiness, love, and harmony as well as coffee spirit of the world.”
- Mr. Rajarethnam – Special Advisor of ASEAN Secretary: "This atmosphere and culture of coffee is the best foundation to build the Global Coffee Fellowship.”
- Mr. Dang Le Nguyen Vu – Chairman of Trung Nguyen Corporation (back)
- Professor Peter Timmer

“This atmosphere and culture of coffee is the best foundation to build the Global Coffee Fellowship.” - Special Advisor to ASEAN Secretary General Sumana Rajarethman

“I am very happy tonight because this is the first time I have ever enjoyed coffee in the right time and at the right place after more than 30 years of serving the coffee industry and over 4 years as President of ICO.” - President of International Coffee Organization Jose Sette

“Vietnam’s coffee is (the) world’s best coffee because every cup of coffee implicates 4 souls: land’s soul (the 160 million year old Central Highland), water’s soul, human’s soul and occupation’s soul.” - Vietnamese Ambassador in Belgium Mr. Pham Sanh Chau

“Coffee Culture is Vietnamese coffee’s important strategy for conquering the world.” - Former Head of World Institute of Economics and Politics Mr. Vo Dai Luoc


“My expertise is historical structural transformation and pathways out of poverty. This new coffee model (shared by Chairman Vu) satisfies (the) criteria of production which are sustainable for both (the) environment and socio-culture while producing high-quality products .” - Professor of Development Studies, Harvard University Peter Timmer